Zap2it and The Hollywood Mix Team Up to Bring Entertainment News to Socially Connected Fans
June 10, 2013
Zap2it, the leading TV and celebrity news site reaching 9 million engaged unique visitors per month, and The Hollywood Mix, the new entertainment news TV show hosted by Jillian Barberie (@askjillian), have teamed up to cross-promote their respective online and on-air properties as well as share content and resources. As a result, each property will enjoy access to the other's audience, opening up new editorial and marketing synergies.
The collaboration with The Hollywood Mix underscores Zap2it's commitment to original editorial content and entertainment news coverage. It also increases the value of Zap2it as a marketing partner to advertisers targeting entertainment news consuming audiences.
The Hollywood Mix delivers an audience of young, socially connected viewers breaking celebrity and entertainment news with outsized measures of personality and style. Hosted by Nutrisystem spokeswoman and former Good Day L.A. anchor Jillian Barberie, the show promises viewers an inside perspective on the professional and personal lives of Hollywood's hottest stars through unscripted one-on-one interviews and other themed segments.
Produced by KTLA entertainment news veterans, The Hollywood Mix premieres June 10. The show will air Monday through Friday at 5:30PM PT on KTLA in Los Angeles and at 6:30PM on KTXL in Sacramento for an initial three week run.
"We're excited to team up with The Hollywood Mix for the show's roll-out," said Rebecca Baldwin, Zap2it's Vice President and General Manager. "Zap2it has a proven track record of helping new shows launch successfully and we're especially confident here given our audience's affinity for the entertainment and celebrity news content Jillian's show will offer."
Given its deep reach among TV viewers and innovative creative capabilities, Zap2it is a widely-used platform for networks and producers launching new programming. The site will help to promote The Hollywood Mix in the Los Angeles and Sacramento markets with a custom geo-targeted advertising campaign designed to grab the attention of users and provide key tune-in information.
To complement original content produced by its Hollywood-based editorial staff, Zap2it will also feature video content from the show as well as breaking news and interviews. Additionally, the site's social media team will mount campaigns on Facebook and Twitter to engage entertainment and celebrity news fans nationwide and generate broad interest in the show.
The Hollywood Mix will feature on-air segments based on Zap2it's popular "From Inside the Box" blog. The segments will focus on TV recaps, ratings, scheduling, and casting news. The show will occasionally tap Zap2it bloggers to talk on-air about the TV, celebrity and movie-related stories they’re covering online. The two entities will also team together on joint coverage of big events and share resources.
"Zap2it is a great promotional and content partner for Hollywood Mix," said Jillian Barberie, host of The Hollywood Mix. "Based on their huge audience of socially engaged entertainment fans and their high-impact promotion opportunities, we look forward to making a big impression when we launch."
Zap2it is the social TV hub that connects engaged entertainment fans to popular TV shows, movies, celebrities, and other fans. Zap2it is a service of TMS, a division of Tribune Company. For more information about Zap2it, visit Zap2it.com/MediaKit.
TMS is an international leader in entertainment information. As part of its On® Entertainment product line, the company provides industry leading TV, movie and celebrity metadata that fuels the most exciting entertainment guides and applications on the planet. In addition, this comprehensive metadata is also used extensively for media measurement and analysis. TMS also produces Zap2it, a social TV hub that connects engaged entertainment fans to popular TV shows, movies, celebrities, and other fans. For more information about TMS visit TribuneMediaServices.com.
About the Author
Vice President, General Manager Zap2it