Zap2it Surpasses TV Guide in Audience
January 10, 2012
Zap2it, the leading TV and celebrity fan site network from Tribune Media Services (TMS), surpassed TV Guide Online Network in audience size during November 2011 according to the comScore Media Metrix Key Measures Report. Based on significant growth over the past year driven by editorial enhancements plus new content and listings partners, Zap2it now delivers a larger audience than many of its competitors in comScore's "Entertainment – TV" category.
Zap2it advertisers benefited by having access to 7.288 million US-based unique visitors in November 2011*. The Zap2it audience is comprised of "TV Sociables" – fans who fervently follow their favorite shows, movies and celebrities on social media; actively comment on blogs and fan sites; and regularly recommend content to their personal networks. Possessing voracious appetites for entertainment, TV Sociables are highly-engaged with the content they love and the fellow fans who share their passions.
Zap2it continues to be one of the fastest growing entertainment site networks on the Web. In September the comScore Media Metrix Key Measures Report showed that, Zap2it reached a record high of 7.775 million unique visitors. For November, Zap2it was ranked 11th out of more than 350 properties comprising comScore's "Entertainment – TV" category.
"Zap2it has established itself as a fresh brand reaching an audience of socially-connected TV fanatics," said Rebecca Baldwin, Zap2it Vice President and General Manager. "Surpassing TV Guide Online Network in audience validates our product strategy and marks a significant step towards our goal of becoming the 'must-buy' TV site network. Our focus on social TV, new mobile offerings as well as online TV listings and editorial enhancements in 2012 will ensure the continuing improvement of our product and expansion of our reach for the benefit of our advertisers."
*Source: comScore Media Metrix Key Measures Report, November 2011
Zap2it is the online destination for entertainment fans who want to stay connected to popular shows, films, events, celebrities, and other fans. Zap2it is a service of Tribune Media Services, a division of Tribune Company. For more information about Zap2it, visit Zap2it.com/MediaKit.
About Tribune Media Services
Tribune Media Services Entertainment Products is an international leader in entertainment navigation. It provides industry-leading databases of TV, movie and celebrity information; guides in print, online and on-screen formats; and advertising and marketing services to build audiences. For more information about TMS Entertainment Products, visit TribuneMediaServices.com.
About the Author
Mark Yamada, Marketing Manager, Zap2it