Tribune Media Services Announces First Branded Content Apps With Adify

TMS to Share Syndicated Content and Revenue with Adify’s 200 Vertical Networks and 12,000+ sites
 
Chicago—June 17, 2009—Tribune Media Services (TMS) today announced the launch of the TMS Branded Media Network (tmsbrandedmedianetwork.com) with premier vertical ad network services partner, Adify. The network, a first for TMS, features Branded Content Apps that link name-brand syndicated content from TMS with contextually relevant, exclusive sponsorships secured by Adify’s media division, Adify Media.
 
The TMS Branded Media Network will distribute the Branded Content Apps to more than 200 networks on Adify’s Network Builder platform. Each app will contain name-brand content from one of 120 TMS contributors, including Arianna Huffington, Wolfgang Puck, Jesse Jackson, Liz Smith, Rick Steves and Cal Thomas. The apps will also include a variety of dynamic opportunities for advertisers to be the sole sponsor. The sponsorships will include brand association with a library of syndicated content chosen by the advertiser, ,as well as customization of the app to match the advertiser’s brand and placement across Adify Media’s premium network of more than 12,000 sites.
 
“TMS and Adify joined forces to bring something never before offered to their 12,000 premium vertical ad network sites,” said Steve Tippie, Vice President of Licensing and New Market Development for TMS.  “Adify’s technology platform and advertiser relationships through Adify Media, combined with our name-brand content, deliver contextually relevant advertising and revenue to publishers quickly and efficiently in a safe, credible environment.”
 
The TMS Branded Media Network is one of many new market initiatives by TMS to provide name-brand content to a variety of electronic publishers that specialize in delivering content in unique formats and on new platforms to their users. Recent new content plays include the new Jumble iPhone app and the political commentary (Opinionated) and consumer and personal finance (CASH) magazines for Amazon’s Kindle.
 
About Tribune Media Services
Tribune Media Services (TMS) is a leading domestic and international provider of information and entertainment products for print, electronic and on-air media. It distributes television and movie listings and related editorial content under the TMS and Zap2it brands; syndicates and licenses comics, features and opinion columns; creates and syndicates a variety of online information products; licenses editorial content from national periodicals; and manages national advertising networks. Through its partnership with the McClatchy Company, TMS also markets news, photos, graphics and multimedia content to media clients worldwide through the McClatchy-Tribune Information Services (MCT). Headquartered in Chicago, with offices in Los Angeles, Queensbury, N.Y., Dallas, Milwaukee, Amsterdam, London, Amman (Jordan) and Hong Kong, TMS is a subsidiary of Tribune Company. For more information about TMS and its products and services, visit tmsfeatures.com
About Adify Media
Adify Media is the media services branch of Adify, Corp. Built on the Adify Network Builder platform technology that powers more than 200 vertical ad networks, Adify Media has direct relationships with over 12,000 proprietary sites and their highly engaged audiences. For each campaign Adify Media creates custom site lists, offers unparalleled customer support, and delivers site-by-site and line-item reporting for complete transparency.

About Adify
 
Adify Corp., the premier vertical ad network management and media services company, is an independent, wholly owned subsidiary of Cox TMI Inc., part of Atlanta-based Cox Enterprises, one of the nation's leading media companies.
 
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For more information, contact:
 
Steve Tippie
VP of Licensing and New Market Development, TMS
312-222-4455
stippie@tribune.com
 
 
Anthony Laredo
Horn Group, Inc.
646-202-9770
aloredo@horngroup.com