February 23, 2010
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Zap2it.com Enhances 'American Idol' Coverage with Guest Blogging from Season Five Finalist Kevin Covais
Zap2it.com, the leading TV and celebrity news web site from Tribune Media Services (TMS), today announced its regular "American Idol" coverage will be enhanced to include guest blog posts from "Idol" season five finalist Kevin Covais. His contributions will kick off Thursday, February 25th with commentary on the Top 24 contestants' first two performance nights.
Covais will offer his personal take on the performers and their performances, the judging and the "American Idol" spectacle itself. His guest posts will appear exclusively on Zap2it from Thursday through the end of the season in May at http://blog.zap2it.com/frominsidethebox/american-idol/.
Covais was originally an "American Idol" contestant during 2006, the show's fifth season on the air. He advanced to the final round of twelve, eventually finishing eleventh in the competition. Affectionately nicknamed "Chicken Little" by fellow finalist Paris Bennett for his resemblance to the bespectacled movie character, Covais performed songs from artists including Marvin Gaye, Don McLean and Stevie Wonder garnering particular praise from judge Randy Jackson and then judge Paula Abdul along the way. Following his "Idol" stint, Covais has had roles in the comedy films "College," co-starring Drake Bell of Nickelodeon fame and "Labor Pains" starring Lindsay Lohan. He has also guest-starred in the CBS drama "Ghost Whisperer."
With his first-hand "Idol" experience, Covais is in a unique position to offer his insights directly to the Zap2it audience of avid show followers. The move to bring on Covais as a guest blogger to complement Zap2it's own "Idol" coverage marks more progress in the site's push to increase and broaden its original editorial content. Additional "Idol" guest bloggers will be added throughout the end of the season to provide more unique perspectives on the ongoing competition. This development also brings new advertising and sponsorship opportunities for marketers seeking to reach fervent "Idol" fans.
"'American Idol' has always been wildly popular with Zap2it readers and writers alike," said Joseph Kapsch, Zap2it's Editorial Director. "From the beginning, our episode recaps providing analysis and prognostication super-served avid fans of the show. With our new 'Idol' guest-blogger initiative, we're taking things one step further. By offering insights from our own experts in addition to those from insiders like Kevin Covais, we're delivering an even more comprehensive 'Idol' report and bringing readers even closer to past and present contenders. Plus we're creating new opportunities for our advertisers to reach engaged 'Idol' fanatics at the same time."
Zap2it.com is the online destination for more than 5 million TV and Movie fans who want to stay connected to popular shows, films, events, celebrities, and other fans. Zap2it is a service of Tribune Media Services, a division of Tribune Company. For more information about Zap2it, visit Zap2it.com/mediakit.
About Tribune Media Services
Tribune Media Services' Entertainment Products division is an international leader in entertainment navigation. It provides industry-leading databases of TV, movie and celebrity information; guides in print, online and on-screen formats; and advertising and marketing services to build audiences. For more information about TMS Entertainment Products visit TribuneMediaServices.com.