February 2, 2010
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Zap2it.com Scoops Up Top Celebrity Blog, 'The Dish Rag'
Zap2it.com, the leading TV and celebrity news web site from Tribune Media Services (TMS), today announced it is the new home of popular celebrity blog, "The Dish Rag," previously, the number one page view driving blog for The Los Angeles Times and its awards season coverage site, The Envelope. Created by Elizabeth Snead, former LA Times and USA Today entertainment journalist and E! Online, Us Weekly and InStyle contributor, The Dish Rag takes readers onto the red carpet at awards shows, beyond the velvet rope at Hollywood premieres and parties and behind the scenes at film festivals and entertainment industry events.
The Dish Rag is now available exclusively on Zap2it at http:/blog.zap2it.com/thedishrag/. The transition was completed just as awards season, a favorite time of the year for both Zap2it readers and journalists, heats up.
The acquisition of The Dish Rag marks significant progress by Zap2it in a strategic push to increase its original editorial content and enhance its celebrity coverage. Satisfying high reader demand for first-hand celebrity news and gossip, The Dish Rag offers engaging posts, photo galleries and video documenting the doings of the famous and wannabe famous in the world of entertainment.
Delivered with the sharp wit and incisive humor characteristic of the site's editorial voice, The Dish Rag joins popular Zap2it blogs "From Inside the Box," "It Happened Last Night" and "Korbi TV" plus blogs super-serving the communities of fan-favorite TV programs "American Idol" and "Lost." Based on The Dish Rag addition as well as other recent developments, Zap2it editorial page views are up more than 80% year-over-year.
TV networks, movie studios and other marketers that want to reach celebrity-interested audiences will also benefit from The Dish Rag's move to Zap2it. Known for developing innovative and effective promotional vehicles and environments, Zap2it now has more highly-targeted editorial content to sell custom advertising and sponsorships against.
"We're excited to come out of the gate in 2010 with the addition of The Dish Rag and Elizabeth Snead to the Zap2it family," said Joseph Kapsch, Zap2it Editorial Director. "This development bolsters our original content and enables us to provide an even more comprehensive entertainment site for our readers and advertisers. The redesigned and revamped Dish Rag - formerly the Los Angeles Times' number one blog in terms of traffic - provides the perfect platform on which to build audience and revenue momentum."
Zap2it.com is the online destination for more than 5 million TV and Movie fans who want to stay connected to popular shows, films, events, celebrities, and other fans. Zap2it is a service of Tribune Media Services, a division of Tribune Company. For more information about Zap2it, visit Zap2it.com/mediakit.
About Tribune Media Services
Tribune Media Services' Entertainment Products division is an international leader in entertainment navigation. It provides industry-leading databases of TV, movie and celebrity information; guides in print, online and on-screen formats; and advertising and marketing services to build audiences. For more information about TMS Entertainment Products visit TribuneMediaServices.com.